The Story

Keniza Beach Resort was a project taken on by its owner in hopes of turning the little known beach resort into a world class destination for young adventure seekers. With no experience in digital marketing or hotel branding she turned to DYM Media and our team to forge a path forward hoping to turn her  “lemon”  into lemonade. 

The Need

A brand strategy that distinguishes Keniza from the rest of their sleepy, beige and sage colored neighbors.
Tell their fun and exciting story of adventure and cultural immersion.
A visual brand exemplifying the unique murals and “beach house vibe” that inspires and excites their audience while demonstrating the experience of sophisticated leisure.
Modern user friendly website that is inviting yet still luxury oriented. Social media presence.
Promotional material that is visually stimulating and immersive.
Brand strategy and a clear path forward through a confusing digital world.

The Deliverables

Brand Strategy + Market positioning

THE STORY

Keniza Beach Resort was a project taken on by its owner in hopes of turning the little known beach resort into a world class destination for young adventure seekers. With no experience in digital marketing or hotel branding she turned to DYM Media and our team to forge a path forward hoping to turn her  “lemon”  into lemonade. 

THE NEED

  • A brand strategy that distinguishes Keniza from the rest of their sleepy, beige and sage colored neighbors
  • Tell their fun and exciting story of adventure and cultural immersion.
  • A visual brand exemplifying the unique murals and “beach house vibe” that inspires and excites their audience while demonstrating the experience of sophisticated leisure. 
  • Modern user friendly website that is inviting yet still luxury oriented. 
  • Social media presence. 
  • Promotional material that is visually stimulating and immersive.
  • Brand strategy and a clear path forward through a confusing digital world.

THE SOLUTION

Keniza is about immersion and experiencing the joys of travel without sacrificing luxury.  

Other local resorts offered guests opportunities to “check out,” we encouraged our guests  to explore, be ignited, and discover all the wonder and beauty of the Maya Riviera.  We had a clear target market - young adventure driven millennials, well off Gen-Xers, and families who wanted more from travel than to check into an all inclusive resort in Cancun and drink mai tais.


To do this we collaborated with world-renowned street artist SENKOE to create the Casa De La Murales so guests could Check in to Paradise surrounded and immersed in a magical world where jungle and sea creatures native to the Riviera  where flowing, dancing, and parading across and within all three stories of the beach house. 


For the digital presence the identity had to feel like it pulled us in and jumped off the page. The  pallet was drawn from the the murals and classic Mexican-Mayan in your face color explosions  and vibrant hues while 3D water droplets, a custom jungle leaf pattern, and a signature flower created the feeling of movement across the screen bringing the jungle and caribbean onto the desktop and into our guests homes.

We focused on complete brand and digital rebirthing, from an unknown beach resort to a travel guide and beach destination hot spot.

THE DELIVERABLES

Brand Strategy + Market positioning