SKY PATROL
BEGINNINGS

Patrol Shack found its beginnings as an idea, a vision birthed by founders John Cameron and Eric Miller as they sat in a patrol outpost high on the Continental Divide. Ultimately, they wanted to create a home for the epic stories that are passed down through patrol lore on mountains across Colorado. So when Eric and John came to us needing a brand Identity to launch a series of products that would be used to raise money for educational programs, avalanche rescue dog training, and other winter sport related needs we were excited and humbled at the prospect of working closely with an organization on the forefront of global conservation efforts, that has transformed the lives of millions of individuals worldwide.

10th Mountain Division History

The Patrol Shack’s roots run deep, informed by early connections to the U.S. Army’s 10th Mountain Division. They uphold the rich heritage of the valiant men and women of the country’s first mountain warfare unit, the only unit of its size to specialize in mountainous arctic conditions.
From these men and women, the outdoor industry as we know it was born and their legacy continues to inspire us. We were determined to capture this organizations dynamic, persevering, and welcoming brand identity in a way that would relate to their wide audience of young snow-sport enthusiasts, weekend family skiers, and mountain veterans who remembered the “good ol’ days”. We dove deep, scouring local libraries, old print newspapers, and documentaries on the history of the 10th Mountain Division as well as the outdoor winter sport  industry.
We wanted to take that history - all that rich tradition and legacy- and bring it into the 21st century integrating old and new, tradition and evolution.

THE VISION

We started by first crafting a clear mission and tagline -For Your Next Adventure - to ground all visual representations in a common voice and vision. We then expanded that to a series of typographical and iconographic expressions pulled from historical examples of America's early ski resorts and Bavarian traditional text. From this logotype and our favorite furry friends (the unsung heroes of the mountains), The Avy Dog Patrol Pack was born. The Patrol Pack is 5 different dogs, often used for search and rescue (and one small but mighty friend), represented on clothing, social media, and overall digital and print identities. They are designed alongside a series of custom icons to give ‘the pack’ an endless landscape to play upon in digital and print mediums.
Their first products, online swag, a home brewed “Avy Dog Ale,” and a series of fresh roasted coffees, were the first of many products to be launched.

PRIMARY
LOGOTYPE

The Patrol Shack logo, like its guiding mission, was designed to transcend time and space, to connect the past with the present and build a bridge for future generations.  The wordmark with a custom typeface that blends classic Bavarian and traditional ale typefaces, the logo is unique yet traditional, and easily adaptable to the modern demands of print + digital mediums. With its clean wordmark and square shape, the logo fits fluidly wherever needed. The signature cross is reminiscent of not only the 10th Mountain Division, but modern-day ski patrollers and rescue workers who also use this four-sided cross.

THE DELIVERABLES

- Brand Identity
- Brand Strategy & mission creation
- Tagline
- Brand guidelines
- Packaging
- Banner and event materials
- Social Media guidelines and content
- Clothing, accessory, and stationary design

Ski Patrol Beginnings 

Patrol Shack found its beginnings as an idea, a vision birthed by founders John Cameron and Eric Miller as they sat in a patrol outpost high on the Continental Divide. Ultimately, they wanted to create a home for the epic stories that are passed down through patrol lore on mountains across Colorado. 

So when Eric and John came to us needing a brand Identity to launch a series of products that would be used to raise money for educational programs, avalanche rescue dog training, and other winter sport related needs we were excited and humbled at the prospect of working closely with an organization on the forefront of global conservation efforts, that has transformed the lives of millions of individuals worldwide.

10th Mountain Division History

The Patrol Shack’s roots run deep, informed by early connections to the U.S. Army’s 10th Mountain Division. They uphold the rich heritage of the valiant men and women of the country’s first mountain warfare unit, the only unit of its size to specialize in mountainous arctic conditions. From these men and women, the outdoor industry as we know it was born and their legacy continues to inspire us.

We were determined to capture this organizations dynamic, persevering, and welcoming brand identity in a way that would relate to their wide audience of young snow-sport enthusiasts, weekend family skiers, and mountain veterans who remembered the “good ol’ days”. 

We dove deep, scouring local libraries, old print newspapers, and documentaries on the history of the 10th Mountain Division as well as the outdoor winter sport  industry. We wanted to take that history - all that rich tradition and legacy- and bring it into the 21st century integrating old and new, tradition and evolution.


The Vision

We started by first crafting a clear mission and tagline -For Your Next Adventure - to ground all visual representations in a common voice and vision. We then expanded that to a series of typographical and iconographic expressions pulled from historical examples of America's early ski resorts and Bavarian traditional text. From this logotype and our favorite furry friends (the unsung heroes of the mountains), The Avy Dog Patrol Pack was born. 

The Patrol Pack is 5 different dogs, often used for search and rescue (and one small but mighty friend), represented on clothing, social media, and overall digital and print identities. They are designed alongside a series of custom icons to give ‘the pack’ an endless landscape to play upon in digital and print mediums.

Their first products, online swag, a home brewed “Avy Dog Ale,” and a series of fresh roasted coffees, were the first of many products to be launched.


Primary Logotype 

The Patrol Shack logo, like its guiding mission, was designed to transcend time and space, to connect the past with the present and build a bridge for future generations.  The wordmark with a custom typeface that blends classic Bavarian and traditional ale typefaces, the logo is unique yet traditional, and easily adaptable to the modern demands of print + digital mediums. 

With its clean wordmark and square shape, the logo fits fluidly wherever needed. The signature cross is reminiscent of not only the 10th Mountain Division, but modern-day ski patrollers and rescue workers who also use this four-sided cross.


THE DELIVERABLES

  • Brand Identity 
  • Brand Strategy & mission  creation
  • Tagline
  • Brand guidelines 
  • Packaging
  • Banner and event materials
  • Social Media guidelines and content
  • Clothing, accessory, and stationary design