THEIR STORY

With ambitious goals to scale the company from $5 million to $30 million over the next 5 years they required an identity that was adaptable,  versatile, and professional without being stuffy. Their goals included multiple live events, an active digital presence, and a plan to roll out several new products that highlighted their new identity and offerings.

THE NEED

With ambitious goals to scale the company from $5 million to $30 million over the next 5 years they required an identity that was adaptable,  versatile, and professional without being stuffy.

Their goals included multiple live events, an active digital presence, and a plan to roll out several new products that highlighted their new identity and offerings.

THE SOLUTION

We created refined, dynamic logos, easily adaptable to the company’s continued growth. To convey this adaptability, we adopted a clean, simple, refined logo and sub logo system that could easily be added onto.The “7”’s signature curve, blending with the “F,” pays homage to the brand’s three principles- Integrity - Stewardship - No Limits. It conveys imagery that is both fun and active, insinuating movement, motion and the belief that there are no limits to what we can achieve.

Finally, it alludes to the arch of Nashville, Tennessee’s Gateway Bridge, the site of the company’s rebirth,  evoking the hard work of the founder and “bridging the gap” to a future ripe with possibilities. 
The color pallet for 7 FIGURE FLIPPING further conveys its brand values. The Charcoal provides the backdrop and foundation for the brand's color scheme. Corvette Red gives the brand depth and vitality while Gold adds a professional and luxurious tone.

The color pallet for 7 FIGURE FLIPPING further conveys its brand values. The Charcoal provides the backdrop and foundation for the brand's color scheme. Corvette Red gives the brand depth and vitality while Gold adds a professional and luxurious tone.

THE DELIVERABLES

- Logo and sub logo system Color palette
- Custom Expanded Font system for print and digital mediums
- Photography guidelines
- Website development 
- Social Media content creation and growth strategy 
- Live event banners, graphics, and sales material 
- Content Marketing Syndication Process

THE NEED

With ambitious goals to scale the company from $5 million to $30 million over the next 5 years they required an identity that was adaptable,  versatile, and professional without being stuffy.

Their goals included multiple live events, an active digital presence, and a plan to roll out several new products that highlighted their new identity and offerings.

THE SOLUTIONS

We created refined, dynamic logos, easily adaptable to the company’s continued growth. To convey this adaptability, we adopted a clean, simple, refined logo and sub logo system that could easily be added onto.

The “7”’s signature curve, blending with the “F,” pays homage to the brand’s three principles- Integrity - Stewardship - No Limits. It conveys imagery that is both fun and active, insinuating movement, motion and the belief that there are no limits to what we can achieve.

Finally, it alludes to the arch of Nashville, Tennessee’s Gateway Bridge, the site of the company’s rebirth,  evoking the hard work of the founder and “bridging the gap” to a future ripe with possibilities. 


The color pallet for 7 FIGURE FLIPPING further conveys its brand values. The Charcoal provides the backdrop and foundation for the brand's color scheme. Corvette Red gives the brand depth and vitality while Gold adds a professional and luxurious tone.

THE DELIVERABLES

  • Logo and sub logo system 
  • Color palette, Custom Expanded Font system for print and digital mediums
  • Photography guidelines
  • Website development 
  • Social Media content creation and growth strategy 
  • Live event banners, graphics, and sales material 
  • Content Marketing Syndication Process